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Primary Mark
Brand Guide
The Fremont High School Athletics brand is an expression of who we are, what we stand for, and what kind of impact we want to make on our community and beyond. Use these guidelines to ensure our brand is communicated consistently across print, digital, and social media. We recommend all parties using any part of the Fremont High School brand identity, including our logo, artwork, color palette, and typography, meet the standards outlined in this guide.
Questions? Please contact Fremont High School Athletic Director Daniel McCune
The following manual provides you with specifications to accurately utilize the Fremont High School brand elements. The Fremont High School brand has been designed to reflect our all-around standard of excellence in academics, athletics, and all other programs valued by the school. It will also serve to reinforce the core essence of our school pride, accomplishment, and spirit. It is critical that all parties utilizing any of the Fremont High School brand elements follow this manual with attention to detail in order to preserve and protect the Fremont High School brand image.
Thank you in advance for reviewing this manual, thoroughly understanding its contents, and abiding by the specifications provided.
Creation, application, or any use of the Fremont High School brand elements must conform to approved standards as authorized by Fremont High School. Additionally, it is imperative that Fremont High School brand elements are used properly on all merchandise, web, printed materials, signage, etc. in a quality manner.
When using the Fremont High School brand elements, whether the item on which the element is applied is for internal use, departmental use, organization use, being publically displayed, being sold or otherwise distributed in commerce, all specifications for usage must be met and visually approved by an authorized party within Fremont High School.
Primary Marks
Can be used on official school documents and displays such as on the front of the school, diplomas, stationery, business cards, website home page, etc.
Primary Word Mark
Approved Logos
Mascots, Word Marks, and Secondary Marks
Can be used on general fashion gear, uniforms, general club designs, general sport designs, stadiums, gym floor, signage, informal letterhead, etc.
Secondary Mark
Secondary Word Mark
Clicking on the above approved marks will download the mark in PNG file format. If you need EPS or AI file formats please email the Athletic Director to request the file.
Mascot
Initial Marks and Circle Marks
Interchangeable with Word Mark and Secondary Mark, but are more appropriate for embroidery or applications requiring less detail. (eg. Left Chest Polo Shirt)
Circle Mark
Mascot Initial Mark
Block Initial Mark
Script Initial Mark
Identity Colors
Cardinal, White, Black, and Cool Grey* are the official approved colors of Fremont High School and play a major role in supporting the core visual identity of the brand.
Cardinal and White are the primary foundation colors and should always be the first colors used in any application where a single color predominates. Black should be used as a secondary accent color.
*Cool Grey may be used as an accent or complementary color. Must have Athletic Director or Administration permission for use.
Our original logo and color scheme matched Stanford University and that is a tradition we are attempting to maintain. For more color information and guidance feel free to visit https://identity.stanford.edu/design-elements/color/primary-colors/
Logo Modification
SCHOOL APPROVAL
When possible, it is preferred to use the full color versions of all logos. Use of any other non-official colors in the logo mark must be approved by the Athletic Director or by the school administration.
Logo Guidelines against background colors
The logo is recommended to be used against Cardinal, White, or neutral colors such as Black or Cool Grey. Please contact the school Athletic Director or administration for approval on use of any other non-official school color backgrounds (eg. light blue, pink, etc.).
The logo should always be used on a solid color (or transparent) background (vs. against an image, pattern, or texture).
approved one color logos
acceptable color variations
The approved ink colors include the official primary, secondary, and accent colors mentioned above under the identity colors section.
Typography
The approved fonts are Chuck Noon, Playoff, and Arial Bold. Chuck Noon, Playoff, and Arial Bold should always be used for Fremont High School and used when identifying a sport, department, club, or other secondary priority association with the school.
Font Files
Please contact the Athletic Director for access to font files to ensure we are not violating the use agreement for the licensed products we have.